Holiday let management · Client brand · 2026
Front Door Stays
The brand for a new business that runs holiday lets for their owners. A solid arched door with a key cut out of it, and a hallway palette of green, plaster and brass.
- Logo
- Monogram
- Architrave
- Colour
- Type
- Animation
Front Door Stays is real. It's a new holiday let business, and this is the brand we made for it.
The brief
Holiday let management for owners who want the income without the work, from a safe pair of hands.
Owners are handing over their homes and their keys, so the brand had to feel calm, trustworthy and a little bit boutique. Guests see it too, inside every home. So it starts at the front door, the one thing every stay has in common.
01
Logo suite
A solid arched door with a key cut out of it, beside a name that stacks into a neat block. The n in front is a tiny doorway too, and the architrave runs the name round a door frame for signs and covers.
- Primary · Brass and plaster on green
- Monogram · fds
- On plaster · Deep brass and green
- The door · On its own
- One colour · Dark grounds and photos
- Black · Stamps and one-ink printing
The architrave 
The app icon, profile picture and browser tab. Letters blur below 32px, so the tab uses the door.
The main logo goes down to 120px wide on screen or 25 mm in print. The monogram goes down to 32px or 8 mm.
02
The fds monogram
The f rises, arches over and comes down as the d, so the two letters build a doorway the same shape as the door in the logo. It's the one to use most, on the app icon, profile pictures, stickers and cards.
- Plaster on green · The main one
- Brass on green · Special touches
- Green on brass · Like a brass plaque
- Green on plaster · Light backgrounds
- Deep brass on plaster · Paper and print
- Black · One ink
03
Colour and type
Green and plaster do most of the work, like a hallway with a painted front door. Brass is the jewellery, saved for the door, thin lines and small details.
- Hallway Green HEX #1E3B33 RGB 30 59 51 The main colour. Backgrounds, headers and buttons
- Plaster HEX #ECE6DD RGB 236 230 221 The light ground, and lettering on green
- Aged Brass HEX #B89260 RGB 184 146 96 The door, thin lines and small shapes
- Light Brass HEX #D6B88A RGB 214 184 138 Brass-coloured text on green
- Deep Brass HEX #7A5A2E RGB 122 90 46 Brass-coloured text and lines on plaster
- Fog HEX #9FB1A9 RGB 159 177 169 Quiet text and dividers on green
- Ink HEX #121815 RGB 18 24 21 Body text on plaster
Cormorant For headlines, often in italics. It brings the warmth. 
Jost For everything people read, and the lettering in the logo. Both are free Google Fonts. 04
The brand in use
Owners meet the brand on a leaflet and a business card. Guests meet it inside each home, on the cover of the welcome guide.
-
Owner leaflet -
Welcome guide cover -
Business card · Front and back
05
Logo animation
The door drops onto plaster and the key cuts out of it. Green floods out through the keyhole, the colourways flip past, then the logo drops in and holds.
Want a brand like this?
Branding from £345, or £29 a month, and a website to match when you're ready.