Privacy policy
Last updated: 9 July 2026
Who we are
This policy applies to uflabs.co.uk (UF Labs) and the
UF Labs client portal at
book.uflabs.co.uk, operated by
Underdown Labs Limited, a company registered in England and Wales.
UF Labs is a trading name of Underdown Labs Limited.
Contact:
hello@uflabs.co.uk
What we collect
Marketing website (uflabs.co.uk)
Our public site is mostly static pages. If you use our contact form, we receive
your name, email, business type, and message so we can reply. If you use the
UF Labs Helper chat on the site, we process your messages through our hosting
provider to generate automated replies about our services. Chat text is not used
for advertising profiles. For a human reply, you can use WhatsApp (which is
operated by Meta) or the contact form. If you email us directly, we process your
email address and message content to respond to your enquiry.
Client accounts (book.uflabs.co.uk)
If you are an active UF Labs studio customer, we may give you a login to our
client portal. You can use it to sign in, manage your subscription and payments,
and raise support requests. We may process your name, email, business details,
billing records, payment information (handled by Stripe), and the content of
messages you send through the portal.
Our hosting runs on UF Labs infrastructure (Coolify on EU servers) for the
marketing site and related studio properties. Standard server logs (such as IP
address, browser type, and pages requested) may be processed for security and
reliability.
Cookies and analytics
Our hosting infrastructure may process standard server logs and set cookies
needed to keep the marketing site secure. Contact form submissions are handled
through our studio console (not third-party form hosting). If you log in
to book.uflabs.co.uk, the client
portal sets cookies required for sign-in, security, and your session. These are
essential for those features to work.
With your consent, we use Google Analytics to understand how visitors use this
site (for example which pages are viewed). Google may set cookies for this
purpose. You can accept or reject analytics cookies when you first visit. You
can change your mind anytime using Cookie preferences in the site
footer. You can also use
Google’s opt-out tools
or clear cookies in your browser. See
Google’s privacy policy
for details.
We do not sell personal data. We do not use this site for behavioural
advertising.
How we use information
- To respond to enquiries you send us.
- To provide client portal access, billing, and support for active customers.
- To maintain the security and availability of our websites and portal.
- With consent, to understand which marketing pages are useful so we can improve the site.
- To comply with legal obligations where applicable.
Your rights
If you are in the UK or EEA, you may have rights to access, correct, delete,
or restrict processing of personal data we hold about you. To exercise these
rights, email
hello@uflabs.co.uk. You may also
complain to the ICO (ico.org.uk) if you believe we have handled your data
unlawfully.
Changes
We may update this policy from time to time. The “last updated” date at the top
of this page will change when we do.