Smart Cosmetics.

Bethany Knox had six years of clinical work, a room full of returning clients and no website. Everything ran through a booking system, and a booking link is not a website. Search the clinic by name and there was nothing to land on: no treatment information, no pricing, no clinic to look around, nothing that told a first-time client who was holding the needle. The reputation was real and entirely word of mouth, and anyone who had not already been recommended could not find her.

We built the site around her brand rather than around a template. The Smart Cosmetics wordmark, her clinic photography and her own treatment imagery lead the design, and we worked through colour samples with her until the palette settled on the champagne, ivory and soft ink she already used across her socials. Structure did the rest of the work. Signature treatments are split into the four things clients actually search for, filler, anti-wrinkle, skin rejuvenation, and Profhilo and boosters, each with its own page, headings and coverage terms, sitting alongside a full menu with pricing, a route into the training academy, and a clinic page that answers the questions people ask before they commit. Booking is one action from every screen, the complimentary consultation and Klarna and Clearpay are stated in the top bar rather than buried, and Instagram and Facebook are connected so the audience she has already built has somewhere to arrive.

Smart Cosmetics is live on smartcosmetics-bybethanyknox.com and now owns its own name in search: the clinic comes up first for Smart Cosmetics Basingstoke, on a site that reads like the room it represents. Hosted and cared for by UF Labs.